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Brown-Forman (Jack Daniel's) ends DEI programs and goals

Wednesday, August 21, 2024
Primary:Brown-Forman

Brown-Forman Corporation, maker of Jack Daniel's whiskey, announced it would end several DEI programs, citing a shifting "legal and external landscape." The company said it would stop linking executive compensation to DEI progress—previously 10% of short-term pay was tied to diversity goals—end workforce and supplier diversity targets, stop participating in the Human Rights Campaign's Corporate Equality Index, and review training programs. Brown-Forman had launched its DEI strategy in 2019 and previously earned a perfect HRC score.

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